Analytics & Tracking
Analytics & Tracking
AdInfinity : Datenschutz, & EU Alternatives
AdInfinity is located outside the EU. An adequacy decision must be verified; otherwise SCCs and a TIA are required.
Last checked:
Is AdInfinity GDPR compliant?
AdInfinity is located outside the EU. An adequacy decision must be verified; otherwise SCCs and a TIA are required.
Vendor Profile
Who is the contractual partner?
Contract & Subprocessor Chain
- 1.AdInfinity Pty Ltd (AU)
Even if the main provider is based in the EU, a US subprocessor in this chain can trigger a third-country transfer. This is the core pitfall of .
Data Categories
What data does AdInfinity process?
In typical use, the following data categories arise. Which ones are relevant for you depends on your setup and scope of use.
- User behaviour on your website (clicks, scrolls, navigation)
- IP address and device fingerprint
- Referrer URL and UTM parameters
- Conversions and funnel data
Data Subjects
Who is affected by the processing?
Under Art. 30 GDPR, you must document the categories of data subjects per processing activity. In typical use, these include:
- All visitors to your website
- Including non-logged-in and anonymous users
Concrete Impact
What does this mean in practice?
Behavioural data of all website visitors (including government contacts, journalists, whistleblowers) is stored in the US.
Note: This is a risk description, not a specific incident. Whether access occurred in your case depends on many factors. What can be documented: the risk must be named in your TIA and mitigated with additional measures.
meetergo Recommendation
Australien-Ad-Netzwerk: TIA erforderlich
AdInfinity ist ein australischer Anbieter. Für DSGVO-konformen Einsatz sind SCCs und TIA nach Art. 46 DSGVO notwendig.
GDPR-compliant providers
EU alternatives to AdInfinity
Providers based in the EU or EEA. No third-country transfer, simpler DPA situation, TIA generally not required.
Matomo
🇩🇪Self-hosted oder EU-Cloud. 1:1-Migration aus GA4.
Switch in ~5 days
Plausible
🇪🇺Cookie-frei, DSGVO-fertig, Hosting in Frankfurt.
Switch in ~3 days
etracker
🇩🇪Hamburger Web-Analytics-Anbieter, voll DSGVO-konform.
Switch in ~7 days
Ackee
🇩🇪Self-hosted analytics.
ActivityInfo
🇳🇱No-code relational database platform with data collection tools.
Migration Plan
How to migrate away from AdInfinity
The following steps are the typical path for this tool category. Order and time required depend on your specific setup.
- 1
Replace the tag snippet on the website
- 2
Redefine goals and conversions in the EU alternative
- 3
If needed: export historical data via API
- 4
Parallel tracking for 30 days for data validation
We help with migration planning at no cost: 30 minutes with a data protection specialist to prioritise and define a migration sprint. Book appointment
Frequently Asked Questions
AdInfinity & Privacy: FAQ
Is AdInfinity GDPR-compliant?
Is AdInfinity GDPR-compliant?
Who is the contractual partner for AdInfinity?
Who is the contractual partner for AdInfinity?
What EU alternatives are there to AdInfinity?
What EU alternatives are there to AdInfinity?
Where is AdInfinity data stored?
Where is AdInfinity data stored?
How much effort is involved in switching away from AdInfinity?
How much effort is involved in switching away from AdInfinity?
Related Vendors
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Next Step
Which tools are running on your website?
60 seconds, no login: the Sovereignty Scan shows all detected vendors with jurisdiction, risk, and matching EU alternatives.
Note
Risiko-Indikator, keine Rechtsberatung.
Der Sovereignty Scan wertet öffentlich erreichbare Signale aus (HTML der Startseite und Rechtsseiten, DNS-, MX-, SPF- und ASN-Daten) und vergleicht sie mit unserer Datenbank von ca. 3.000 Anbietern. Die Zuordnung von Tool zu Eigentümer und Jurisdiktion basiert auf öffentlichen Quellen (Impressum, Datenschutzerklärung, Wappalyzer, RIPE/ARIN-Registrierungen) und ist als Erstindikation zum Stichtag der Auswertung gedacht, nicht als rechtsverbindliche Bewertung.
Die Note A–E ist ein Risiko-Indikator, kein DSGVO-Konformitätsurteil. Für eine konkrete DSGVO-Bewertung, insbesondere für Auftragsverarbeitungsverträge (AVV/DPA), Standardvertragsklauseln (SCC) und Transfer Impact Assessments (TIA), wenden Sie sich bitte an Ihren Datenschutzbeauftragten oder eine externe Rechtsberatung. meetergo trifft keine Aussage darüber, ob ein konkreter Anbieter in einem konkreten Anwendungsfall DSGVO-konform eingesetzt werden kann.
Korrektur & Stellungnahme: Wenn Sie Domain-Inhaber, Datenschutzbeauftragter oder Pressestelle der bewerteten Domain sind und die hier gezeigten Signale nicht Ihrer aktuellen Tool-Konfiguration entsprechen, nehmen wir Korrekturen auf und passen die Anzeige nach Prüfung umgehend an.