Sovereignty Scan/Vendors/Google Optimize

Risk indicator, not a GDPR compliance verdict. Point-in-time assessment based on public web stack signals.Methodology & LimitationsCorrect listing / submit response

Analytics & Tracking

Google Optimize : Datenschutz, & EU Alternatives

Google Optimize is subject to US law (CLOUD Act / FISA 702). GDPR-compliant use is only possible with a valid DPA, Standard Contractual Clauses (SCCs) and a Transfer Impact Assessment (TIA). For sensitive data, an EU alternative is the more robust choice.

🇺🇸USAUS-Jurisdiktion

Last checked: 29 April 2026

Is Google Optimize GDPR compliant?

Vendor Profile

Who is the contractual partner?

Jurisdiction

USA

Hosting

Google Cloud (USA)

Owner

Google LLC🇺🇸

Sovereignty Level: Level 0 of 4

US-Anbieter, US-Server. Voller CLOUD-Act-Zugriff. Bei jedem Schrems-Urteil fällt das Tool um.

Level0
Level1
Level2
Level3
Level4

The five levels, from US-SaaS (Level 0) to fully sovereign (Level 4), we explain in detail here.

Contract & Subprocessor Chain

1.Google LLC (US, Mountain View CA)

Even if the main provider is based in the EU, a US subprocessor in this chain can trigger a third-country transfer. This is the core pitfall of .

Data Categories

What data does Google Optimize process?

In typical use, the following data categories arise. Which ones are relevant for you depends on your setup and scope of use.

User behaviour on your website (clicks, scrolls, navigation)
IP address and device fingerprint
Referrer URL and UTM parameters
Conversions and funnel data

Data Subjects

Who is affected by the processing?

Under Art. 30 GDPR, you must document the categories of data subjects per processing activity. In typical use, these include:

All visitors to your website
Including non-logged-in and anonymous users

Concrete Impact

What does this mean in practice?

Behavioural data of all website visitors (including government contacts, journalists, whistleblowers) is stored in the US.

Note: This is a risk description, not a specific incident. Whether access occurred in your case depends on many factors. What can be documented: the risk must be named in your TIA and mitigated with additional measures.

meetergo Recommendation

Google-Optimize-Skript aus dem HTML entfernen

Google Optimize wurde am 30.09.2023 eingestellt. Das Skript-Tag erzeugt nur noch fehlgeschlagene Requests an Google-Server in den USA. Tag aus GTM/HTML-Header entfernen. Für laufende A/B-Tests: GA4 + Looker Studio oder eine EU-Alternative wie Kameleoon (FR) einsetzen.

Google-Optimize-Tag entfernen Check your own domain

GDPR-compliant providers

EU alternatives to Google Optimize

Providers based in the EU or EEA. No third-country transfer, simpler DPA situation, TIA generally not required.

Matomo

🇩🇪

Self-hosted oder EU-Cloud. 1:1-Migration aus GA4.

Switch in ~5 days

Plausible

🇪🇺

Cookie-frei, DSGVO-fertig, Hosting in Frankfurt.

Switch in ~3 days

etracker

🇩🇪

Hamburger Web-Analytics-Anbieter, voll DSGVO-konform.

Switch in ~7 days

Ackee

🇩🇪

Self-hosted analytics.

ActivityInfo

🇳🇱

No-code relational database platform with data collection tools.

Migration Plan

How to migrate away from Google Optimize

The following steps are the typical path for this tool category. Order and time required depend on your specific setup.

1
Replace the tag snippet on the website
2
Redefine goals and conversions in the EU alternative
3
If needed: export historical data via API
4
Parallel tracking for 30 days for data validation

We help with migration planning at no cost: 30 minutes with a data protection specialist to prioritise and define a migration sprint. Book appointment

Frequently Asked Questions

Google Optimize & Privacy: FAQ

Is Google Optimize GDPR-compliant?

Google Optimize can be used in a GDPR-compliant way if a valid DPA is in place, Standard Contractual Clauses (SCCs) are signed, and a Transfer Impact Assessment (TIA) has been conducted. However, the provider is headquartered in the US (Google LLC), so the CLOUD Act and FISA 702 continue to apply. This is true even when data is stored in an EU data centre. For sensitive data or strict oversight (public authorities, healthcare, large corporates), switching to an EU provider is often preferred.

Who is the contractual partner for Google Optimize?

The contract chain includes: Google LLC (US, Mountain View CA). The legal parent entity is decisive for data protection. Even if an EU subsidiary signs the DPA, a US subprocessor in the chain can trigger third-country transfer obligations.

What EU alternatives are there to Google Optimize?

There are several GDPR-compliant EU alternatives. They are listed under "EU Alternatives" on this page. The selection is tailored to the feature set of Google Optimize (Analytics (eingestellt)). meetergo covers the core workflow and can fully replace Google Optimize in many cases.

Where is Google Optimize data stored?

According to provider information: Google Cloud (USA). Note: even an EU data centre does not protect against the CLOUD Act when the parent company is in the US. This is the core finding of the Schrems II decision.

What does the CLOUD Act mean for Google Optimize users?

The US CLOUD Act (Clarifying Lawful Overseas Use of Data Act, 2018) allows US authorities to request data from US companies regardless of the physical storage location. If Google LLC is subject to the CLOUD Act, US law enforcement could theoretically access Google Optimize data stored in Frankfurt without involving EU authorities. The EDPB Recommendations 01/2020 therefore require additional safeguards or a switch to an EU provider.

Do I need a TIA for Google Optimize?

Yes, in most cases. Since Schrems II (July 2020), a Transfer Impact Assessment is mandatory for US providers when personal data is transferred. The TIA documents US law, practical risks (NSA access, subpoenas) and additional measures (encryption, pseudonymisation). Only a valid TIA makes the use of Google Optimize legally defensible.

How much effort is involved in switching away from Google Optimize?

Migration effort depends on your specific setup: typically between a few business days (booking, forms) and several weeks (CRM, hosting). The roadmap below shows the typical order.

Related Vendors

More tools in Analytics & Tracking

Next Step

Which tools are running on your website?

60 seconds, no login: the Sovereignty Scan shows all detected vendors with jurisdiction, risk, and matching EU alternatives.

To the Scan Methodology

Note

Hinweis

Risiko-Indikator, keine Rechtsberatung.

Der Sovereignty Scan wertet öffentlich erreichbare Signale aus (HTML der Startseite und Rechtsseiten, DNS-, MX-, SPF- und ASN-Daten) und vergleicht sie mit unserer Datenbank von ca. 3.000 Anbietern. Die Zuordnung von Tool zu Eigentümer und Jurisdiktion basiert auf öffentlichen Quellen (Impressum, Datenschutzerklärung, Wappalyzer, RIPE/ARIN-Registrierungen) und ist als Erstindikation zum Stichtag der Auswertung gedacht, nicht als rechtsverbindliche Bewertung.

Die Note A–E ist ein Risiko-Indikator, kein DSGVO-Konformitätsurteil. Für eine konkrete DSGVO-Bewertung, insbesondere für Auftragsverarbeitungsverträge (AVV/DPA), Standardvertragsklauseln (SCC) und Transfer Impact Assessments (TIA), wenden Sie sich bitte an Ihren Datenschutzbeauftragten oder eine externe Rechtsberatung. meetergo trifft keine Aussage darüber, ob ein konkreter Anbieter in einem konkreten Anwendungsfall DSGVO-konform eingesetzt werden kann.

Korrektur & Stellungnahme: Wenn Sie Domain-Inhaber, Datenschutzbeauftragter oder Pressestelle der bewerteten Domain sind und die hier gezeigten Signale nicht Ihrer aktuellen Tool-Konfiguration entsprechen, nehmen wir Korrekturen auf und passen die Anzeige nach Prüfung umgehend an.

Methodik & Grenzen Listing korrigieren / Stellungnahme einreichen