Sovereignty Scan
Scanning domain: emarsys.com
We are checking DNS, hosting, detected tools and EU alternatives. Large sites can take a moment on the first request.
Sovereignty Scan
Scanning domain: emarsys.com
We are checking DNS, hosting, detected tools and EU alternatives. Large sites can take a moment on the first request.
17 of 20 detected tools fall under ( reach).
We show the 3 easiest switches with matching EU alternatives.
Assessment
High CLOUD Act risk. Booking, marketing, and hosting run through providers with US ties.
Personal Data
HochContact, appointment and customer data in US tools.
Marketing Data
HochTracking, email lists, conversion data.
Infrastructure
MittelHosting, CDN, DNS and email delivery.
The 3 biggest levers for emarsys.com
Sorted by impact per effort. The first switch typically delivers more than the next two combined.
Marketing Automation · Adobe Inc. (Marketo) (US)
Marketo (Adobe) verarbeitet Lead-Daten und Marketing-Funnels in den USA.
More than a fine
Fines make headlines, but rarely balance sheets. They arrive late, selectively, and are negotiable. What US tools cost you sooner is the sum of lost tenders, suspicious enterprise clients, a growing audit backlog, personal liability for your management, and a tool that could be shut down tomorrow with a single executive order.
Procurement
Federal, state, and enterprise procurement now make "EU hosting" and "CLOUD Act-free" knockout criteria. A single US tool in your stack is enough for disqualification — without ever making the shortlist.
by 2027
Federal administration sovereignty roadmap (BMI, "Sovereign IT 2027")
Trust & Churn
Since Schrems II, every serious procurement department checks the DPA annex. A US logo under "subprocessor" means a renewal negotiation — or a lost deal you never see as a lost deal.
73%
of GDPR-aware B2B buyers check subprocessors (Gartner, 2024)
Operational Burden
Every US tool requires its own Data Protection Impact Assessment, Standard Contractual Clauses, and a Transfer Impact Assessment. With every subprocessor change, the audit cycle restarts — usually unnoticed.
8–16 h
effort per tool and audit cycle, recurring
Management Liability
Under corporate governance law, those who ignore the state of the art are liable with personal assets, not the company treasury. D&O insurance regularly excludes GDPR intent and gross negligence.
Personal assets
of management in case of damage
Geopolitics
CLOUD Act, OFAC sanctions, a new Schrems ruling: when Washington pulls the plug, there is no transition period. Real precedent: in 2025, Microsoft blocked International Criminal Court accounts on US orders.
0 days
transition period for US embargo or account lockout
And when the authority does knock
Authorities in Germany investigate slowly but increasingly systematically. The expected value is lower than the headline, but the reach is not.
€50,000
realistic risk · max. €200,000 (Art. 83 (5) GDPR, up to 4% of annual revenue)
Detected Tools · 20 found
| Tool | Category | Hosting | Owner | Risk | EU Alternative |
|---|---|---|---|---|---|
Marketo Skript / Iframe → munchkin.marketo.net | Marketing Automation | Adobe Cloud (US) | Adobe Inc. (Marketo) US · CLOUD Act | Hoch | |
Qualified Datenschutz-Erklärung erwähnt Qualified | Conversational Marketing / Pipeline | AWS US | Qualified.com Inc. US · CLOUD Act | Hoch | |
Cloudflare HTTP-Header cf-ray → 9f586ccf09e12a44-CDG | CDN | Anycast (Global) | Cloudflare Inc. US · CLOUD Act DPF | Mittel | |
Google Analytics JS-Bundle → G-K4R637VJ3G | Analytics | Google Cloud (Global) | Alphabet Inc. US · CLOUD Act DPF | Hoch | |
Google Call Conversion Tracking JS-Bundle → gstatic.com/call-tracking/call-tracking_"+(xK.op||xK.rr)+".… | Anruf-Conversion-Tracking | Google Cloud US | Google LLC US · CLOUD Act | Hoch | |
Google reCAPTCHA JS-Bundle → www.google.com/recaptcha | Bot-Schutz | Google (Global) | Alphabet Inc. US · CLOUD Act | Mittel | |
Google Tag Manager Skript / Iframe → googletagmanager.com/gtm.js | Tag Management | Google Cloud (Global) | Alphabet Inc. US · CLOUD Act DPF | Hoch | |
hCaptcha JS-Bundle → hcaptcha.com | Bot-Schutz | Cloudflare / Edge (Global) | Intuition Machines Inc. US · CLOUD Act | Mittel | |
LinkedIn Insight Tag JS-Bundle → snap.licdn.com/li.lms-analytics | Tracking-Pixel | Azure | Microsoft Corp. US · CLOUD Act DPF | Mittel | |
Mailgun SPF → mailgun.org | Transaktions-E-Mail | AWS US | Sinch (Mailgun) US · CLOUD Act DPF | Hoch | |
Meta-Pixel JS-Bundle → connect.facebook.net/en_US/fbevents.js | Tracking-Pixel | Meta (Global) | Meta Platforms Inc. US · CLOUD Act DPF | Hoch | |
Microsoft Advertising JS-Bundle → bat.bing.com/bat.js | Werbe-Tracking (Bing Ads) | Azure US | Microsoft Corporation US · CLOUD Act | Hoch | |
Microsoft Mail Sending SPF → spf.protection.outlook.com | Ausgehender E-Mail-Versand | Azure (Global) | Microsoft Corp. US · CLOUD Act DPF | Hoch | |
OneTrust Skript / Iframe → cdn.cookielaw.org | Cookie-Banner / Consent | AWS US | OneTrust LLC US · CLOUD Act | Mittel | |
Rackspace Email Über Mailgun → RMH-14 - Rackspace Hosting, US | Geschäfts-E-Mail | Rackspace (US/UK/DE) | Rackspace Technology US | Mittel | |
Reddit Ads JS-Bundle → www.redditstatic.com | Analytics | Fastly | Reddit Ads Global | Niedrig | |
Segment JS-Bundle → analytics.load( | Customer Data Platform | AWS US | Twilio (Segment) US · CLOUD Act | Hoch | |
Sentry Skript / Iframe → browser.sentry-cdn.com | Error-Tracking | GCP US | Functional Software Inc. US · CLOUD Act DPF | Mittel | |
Wistia Skript / Iframe → fast.wistia.com | Video-Hosting | AWS US | Wistia Inc. US · CLOUD Act | Mittel | |
WordPress Skript / Iframe → /wp-includes/ | CMS (Open-Source) | Self-Hosted (variabel) | WordPress Foundation (Open-Source) bzw. betreibender Host Other | Niedrig |
Marketo
Marketing Automation
EU Alternative
+2Qualified
Conversational Marketing / Pipeline
EU Alternative
+2Google Analytics
Analytics
EU Alternative
+2Google Call Conversion Tracking
Anruf-Conversion-Tracking
EU Alternative
+2Google reCAPTCHA
Bot-Schutz
EU Alternative
+2Google Tag Manager
Tag Management
EU Alternative
+2hCaptcha
Bot-Schutz
EU Alternative
+2LinkedIn Insight Tag
Tracking-Pixel
EU Alternative
+2Mailgun
Transaktions-E-Mail
EU Alternative
+2Meta-Pixel
Tracking-Pixel
EU Alternative
+2Microsoft Advertising
Werbe-Tracking (Bing Ads)
EU Alternative
+2Microsoft Mail Sending
Ausgehender E-Mail-Versand
EU Alternative
+2Rackspace Email
Geschäfts-E-Mail
EU Alternative
+2Sentry
Error-Tracking
EU Alternative
+2WordPress
CMS (Open-Source)
EU Alternative
+2E-Mail-Marketing
E-Mail / Kommunikation
Transaktions-E-Mail
Eight pages: legal classification per tool, migration effort, prioritized roadmap. Ready to use in the boardroom or with your Data Protection Officer.
The DPO decides on DPAs, TIAs, and subprocessor approvals. With one click, they receive a compact summary of this scan, directly in their inbox.
Share Kit · for LinkedIn, X, TikTok & more
A card with logo, grade, and detected tools. On LinkedIn and X it auto-renders large; for TikTok & Reels there's a 9:16 format to download.
Suggested text
I just ran emarsys.com through meetergo's Sovereignty Scan. Result: Grade F (0/100). 17 of 23 detected tools fall under US jurisdiction (CLOUD Act reach). Detected US tools: Marketo, Qualified, Cloudflare, Google Analytics + 13 more. The score is a risk indicator, not a GDPR verdict — but exactly the overview I want on the table at the next third-country transfer discussion. How sovereign is your own web stack?
Ends with a question on purpose — the algorithm likes questions.
Trust page, footer, RFP response. Updates automatically after every re-scan. Clicking the image opens the full report.
<a href="https://scan.meetergo.com/de/r/emarsys.com" target="_blank" rel="noopener" aria-label="emarsys.com: Sovereignty-Score F – meetergo Sovereignty Scan"> <img src="https://meetergo.com/scan/api/og?domain=emarsys.com&grade=F&score=0&tools=23&us=17&logo=emarsys.com&theme=light&eu=20&tools_list=Marketo%2CQualified%2CCloudflare%2CGoogle+Analytics" alt="emarsys.com: Sovereignty-Score F – meetergo Sovereignty Scan" width="600" height="315" loading="lazy" style="max-width:100%;height:auto;border-radius:14px;border:1px solid #e5e5e5" /> </a>
Embed Badge
Switch two US tools, re-scan. The code below will then show the new grade.
<a href="https://scan.meetergo.com/de/r/emarsys.com" target="_blank" rel="noopener" aria-label="Sovereignty Score: F – emarsys.com">
<iframe src="https://scan.meetergo.com/scan/api/badge/emarsys.com?variant=card&theme=light" width="360" height="240"
title="Sovereignty Score: F – emarsys.com" loading="lazy"
style="border:0;display:block;max-width:100%"
sandbox="allow-popups allow-popups-to-escape-sandbox"></iframe>
</a>Instead
meetergo
Lite-CRM mit Kontakten, Notizen und Pipeline, direkt mit Buchungen verknüpft.
Conversational Marketing / Pipeline · Qualified.com Inc. (US)
Qualified.com Inc. (San Francisco, CA) ist ein US-amerikanisches Conversational-Marketing-Tool für Salesforce-Nutzer. Besucher- und Interaktionsdaten werden in den USA verarbeitet; CLOUD Act gilt.
Instead
meetergo
Buchungs- und Erinnerungs-Nachrichten via WhatsApp, SMS und E-Mail, direkt aus meetergo, ohne eigene Meta-Business-Pipeline.
Analytics · Alphabet Inc. (US)
Google Analytics 4 fällt unter US-Jurisdiktion (CLOUD-Act-Reichweite); Nutzungsdaten Ihrer Website-Besucher gelangen in den US-Rechtsraum.DPF notice: Vendor is listed in the . Third-country transfer is covered, but exposure remains.
Instead
Matomo
Self-hosted oder EU-Cloud. 1:1-Migration aus GA4.
23entries
17TIAs
23DPAs
Legal basis: GDPR Art. 28, 30, 44 ff. · EDPB Recommendations 01/2020 (Schrems II).
Sorted by effort. Expand a row for details.
Marketing Automation
CRM-Migration via natives Export-Tool oder API; Kontakte, Deals, Properties bleiben erhalten. Aufwand entsteht durch Workflow-Rebuild.
Time-to-Value: 2–6 Wochen
Conversational Marketing / Pipeline
Chat-Verläufe per Export/API ziehen (für Compliance-Archiv), Snippet austauschen, Routing/Kanäle in EU-Tool nachbauen.
Time-to-Value: Migration in ~3 Werktagen
Analytics
Tag austauschen, Goals/Ziele neu konfigurieren, ggf. Daten via API/BigQuery für Vergleichsperiode exportieren.
Time-to-Value: 1–2 Wochen
Anruf-Conversion-Tracking
Tag austauschen, Goals/Ziele neu konfigurieren, ggf. Daten via API/BigQuery für Vergleichsperiode exportieren.
Time-to-Value: 1–2 Wochen
Bot-Schutz
Tag austauschen, Goals/Ziele neu konfigurieren, ggf. Daten via API/BigQuery für Vergleichsperiode exportieren.
Time-to-Value: 1–2 Wochen
Tag Management
Tag austauschen, Goals/Ziele neu konfigurieren, ggf. Daten via API/BigQuery für Vergleichsperiode exportieren.
Time-to-Value: 1–2 Wochen
Bot-Schutz
Tag austauschen, Goals/Ziele neu konfigurieren, ggf. Daten via API/BigQuery für Vergleichsperiode exportieren.
Time-to-Value: 1–2 Wochen
Tracking-Pixel
Tag austauschen, Goals/Ziele neu konfigurieren, ggf. Daten via API/BigQuery für Vergleichsperiode exportieren.
Time-to-Value: 1–2 Wochen
Transaktions-E-Mail
API-Endpoint umbiegen, DKIM/SPF auf den neuen Sender anpassen, E-Mail-Templates portieren. DKIM-Validierung ist der pfadkritische Schritt.
Time-to-Value: 1–2 Wochen
Tracking-Pixel
Tag austauschen, Goals/Ziele neu konfigurieren, ggf. Daten via API/BigQuery für Vergleichsperiode exportieren.
Time-to-Value: 1–2 Wochen
Werbe-Tracking (Bing Ads)
Tag austauschen, Goals/Ziele neu konfigurieren, ggf. Daten via API/BigQuery für Vergleichsperiode exportieren.
Time-to-Value: 1–2 Wochen
Ausgehender E-Mail-Versand
API-Endpoint umbiegen, DKIM/SPF auf den neuen Sender anpassen, E-Mail-Templates portieren. DKIM-Validierung ist der pfadkritische Schritt.
Time-to-Value: 1–2 Wochen
Cookie-Banner / Consent
Tag austauschen, Goals/Ziele neu konfigurieren, ggf. Daten via API/BigQuery für Vergleichsperiode exportieren.
Time-to-Value: 1–2 Wochen
Analytics
Tag austauschen, Goals/Ziele neu konfigurieren, ggf. Daten via API/BigQuery für Vergleichsperiode exportieren.
Time-to-Value: 1–2 Wochen
Customer Data Platform
Container-Export aus dem alten TMS, Import in den EU-Ersatz (z.B. Matomo Tag Manager); Trigger und Variablen prüfen.
Time-to-Value: 3–5 Werktage
Error-Tracking
DSN-URL austauschen, SDKs bleiben kompatibel (GlitchTip ist Sentry-API-kompatibel). Alte Issues bleiben in der alten Instanz.
Time-to-Value: 3–5 Werktage
Video-Hosting
meetergo ersetzt kein Video-Hosting. Quick-Win: Privacy-Embed (z.B. youtube-nocookie.com) mit Consent-Gate. Vollwechsel: EU-Video-Hosting (Vimeo EU-Region, Bunny Stream EU/Slowenien, selbst gehostetes Peertube). Embeds und Player-IDs austauschen.
Time-to-Value: 1–3 Werktage pro Plattform (Embed-Swap)
CDN
DNS auf neuen CDN umstellen (TTL vorher senken), Cache-Regeln und WAF-Policies portieren, Origin-IPs ggf. neu verstecken.
Time-to-Value: 1–2 Wochen
Geschäfts-E-Mail
MX-Cutover mit Doppelbetrieb in der Übergangsphase; Mail-Migration via IMAP, Kalender und Drive-Files separat.
Time-to-Value: 4–8 Wochen
CMS (Open-Source)
DevOps-Projekt: IaC (Terraform/Pulumi) auf europäischen Anbieter migrieren, Daten via Transfer-Service, am Ende DNS-Cutover. Greenfield-Workloads sind schneller als Migrationen.
Time-to-Value: 2–6 Monate
Fastest lever: Booking & lead routing. Infrastructure (hosting, DNS, CDN) is a separate project.
Operational Signals
Five operational signals that any DNS resolver or TLS handshake exposes. They show who's behind the domain — even when the brand promises something different.
Cookies the server sets on the very first visit, before anyone clicks a cookie banner.
Cryptographic signature of DNS responses. Prevents attackers from redirecting the domain to malicious servers.
Encrypts the connection between browser and website. The Certificate Authority (CA) guarantees the domain belongs to the stated owner.
Who actually owns the website's IP address. Shows the real hosting corporation, even if the contractual partner is different.
Hostname the IP points back to. Often unset for Anycast CDNs (Cloudflare, Vercel).
Capped per bucket, low-confidence hits weighted half, EU vendors not deducted.
Total deductions: −80 · Sovereignty bonus: +3
0 cookie(s) set before consent.
The Sovereignty Scan evaluates publicly accessible signals (homepage and legal page HTML, DNS, MX, SPF, and ASN data) and compares them against our database of approximately 3,000 vendors. The mapping of tools to owners and jurisdictions is based on public sources (legal notices, privacy policies, Wappalyzer, RIPE/ARIN registrations) and is intended as a first indication at the time of evaluation, not a legally binding assessment.
The A–E grade is a risk indicator, not a GDPR compliance verdict. For a concrete GDPR assessment — especially regarding Data Processing Agreements (DPA), Standard Contractual Clauses (SCC), and Transfer Impact Assessments (TIA) — please consult your Data Protection Officer or external legal counsel. meetergo makes no claim as to whether a specific vendor can be used in a GDPR-compliant manner in any particular use case.
Correction & Response: If you are the domain owner, Data Protection Officer, or press office of the assessed domain and the signals shown here do not reflect your current tool configuration, we welcome corrections and will update the listing promptly after review.