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Tag Management & CDPs

AdOpt : Datenschutz, & EU Alternatives

AdOpt is located outside the EU. An adequacy decision must be verified; otherwise SCCs and a TIA are required.

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Is AdOpt GDPR compliant?

AdOpt is located outside the EU. An adequacy decision must be verified; otherwise SCCs and a TIA are required.

Vendor Profile

Who is the contractual partner?

Jurisdiction
Sonstige
Hosting
Brasilien / AWS
Owner
AdOptOther

Contract & Subprocessor Chain

  1. 1.AdOpt (BR)

Even if the main provider is based in the EU, a US subprocessor in this chain can trigger a third-country transfer. This is the core pitfall of .

Data Categories

What data does AdOpt process?

In typical use, the following data categories arise. Which ones are relevant for you depends on your setup and scope of use.

  • Controls which other tracking tools are loaded
  • Reads from cookies, dataLayer and URL parameters
  • Indirectly: all data of subsequently loaded tools

Data Subjects

Who is affected by the processing?

Under Art. 30 GDPR, you must document the categories of data subjects per processing activity. In typical use, these include:

  • Persons whose data is processed in the application.

Concrete Impact

What does this mean in practice?

The consequences depend on the specific data type. For personal data, GDPR Art. 28 (DPA), Art. 30 (records) and Art. 44 ff. (third-country transfer) apply.

Note: This is a risk description, not a specific incident. Whether access occurred in your case depends on many factors. What can be documented: the risk must be named in your TIA and mitigated with additional measures.

meetergo Recommendation

Brasilien-CMP durch EU-Lösung ersetzen

AdOpt ist ein brasilianischer CMP-Anbieter. Für DSGVO-konforme Consent-Verwaltung EU-Alternativen wie Didomi (FR) oder CookieFirst (NL) nutzen.

Migration Plan

How to migrate away from AdOpt

The following steps are the typical path for this tool category. Order and time required depend on your specific setup.

  1. 1

    Export container from the existing system

  2. 2

    Recreate triggers and variables in the EU alternative

  3. 3

    Debug all tags in test mode before going live

We help with migration planning at no cost: 30 minutes with a data protection specialist to prioritise and define a migration sprint. Book appointment

Frequently Asked Questions

AdOpt & Privacy: FAQ

Is AdOpt GDPR-compliant?

AdOpt is an EU/EEA-based provider and generally well-suited for GDPR-compliant setups. The usual obligations still apply: DPA, check the subprocessor list, document technical and organisational measures.

Who is the contractual partner for AdOpt?

The contract chain includes: AdOpt (BR). The legal parent entity is decisive for data protection. Even if an EU subsidiary signs the DPA, a US subprocessor in the chain can trigger third-country transfer obligations.

What EU alternatives are there to AdOpt?

There are several GDPR-compliant EU alternatives. They are listed under "EU Alternatives" on this page. The selection is tailored to the feature set of AdOpt (Consent Management Platform). meetergo covers the core workflow and can fully replace AdOpt in many cases.

Where is AdOpt data stored?

According to provider information: Brasilien / AWS. Note: even an EU data centre does not protect against the CLOUD Act when the parent company is in the US. This is the core finding of the Schrems II decision.

How much effort is involved in switching away from AdOpt?

Migration effort depends on your specific setup: typically between a few business days (booking, forms) and several weeks (CRM, hosting). The roadmap below shows the typical order.

Next Step

Which tools are running on your website?

60 seconds, no login: the Sovereignty Scan shows all detected vendors with jurisdiction, risk, and matching EU alternatives.

Note

Hinweis

Risiko-Indikator, keine Rechtsberatung.

Der Sovereignty Scan wertet öffentlich erreichbare Signale aus (HTML der Startseite und Rechtsseiten, DNS-, MX-, SPF- und ASN-Daten) und vergleicht sie mit unserer Datenbank von ca. 3.000 Anbietern. Die Zuordnung von Tool zu Eigentümer und Jurisdiktion basiert auf öffentlichen Quellen (Impressum, Datenschutzerklärung, Wappalyzer, RIPE/ARIN-Registrierungen) und ist als Erstindikation zum Stichtag der Auswertung gedacht, nicht als rechtsverbindliche Bewertung.

Die Note A–E ist ein Risiko-Indikator, kein DSGVO-Konformitätsurteil. Für eine konkrete DSGVO-Bewertung, insbesondere für Auftragsverarbeitungsverträge (AVV/DPA), Standardvertragsklauseln (SCC) und Transfer Impact Assessments (TIA), wenden Sie sich bitte an Ihren Datenschutzbeauftragten oder eine externe Rechtsberatung. meetergo trifft keine Aussage darüber, ob ein konkreter Anbieter in einem konkreten Anwendungsfall DSGVO-konform eingesetzt werden kann.

Korrektur & Stellungnahme: Wenn Sie Domain-Inhaber, Datenschutzbeauftragter oder Pressestelle der bewerteten Domain sind und die hier gezeigten Signale nicht Ihrer aktuellen Tool-Konfiguration entsprechen, nehmen wir Korrekturen auf und passen die Anzeige nach Prüfung umgehend an.