CRM
CRM
HubSpot : Datenschutz, & EU Alternatives
Form and CRM data is transferred to the US via HubSpot. CLOUD Act applies. EU data residency option exists but does not eliminate CLOUD Act risk.
Last checked:
Is HubSpot GDPR compliant?
HubSpot is subject to US law (CLOUD Act / FISA 702). GDPR-compliant use is only possible with a valid DPA, Standard Contractual Clauses (SCCs) and a Transfer Impact Assessment (TIA). For sensitive data, an EU alternative is the more robust choice.
Vendor Profile
Who is the contractual partner?
Sovereignty Level: Level 0 of 4
US-Anbieter, US-Server. Voller CLOUD-Act-Zugriff. Bei jedem Schrems-Urteil fällt das Tool um.
- Level0
- Level1
- Level2
- Level3
- Level4
The five levels, from US-SaaS (Level 0) to fully sovereign (Level 4), we explain in detail here.
Contract & Subprocessor Chain
- 1.HubSpot Inc. (US)
- 2.HubSpot Ireland (EU subprocessor)
Even if the main provider is based in the EU, a US subprocessor in this chain can trigger a third-country transfer. This is the core pitfall of .
About HubSpot
What HubSpot is and who it’s for
HubSpot is a comprehensive marketing, sales and service platform headquartered in Cambridge, Massachusetts. In the DACH region, HubSpot is frequently used as an all-in-one CRM. This means marketing contacts, sales pipeline and support tickets are all stored with a single US provider — making HubSpot potentially the largest single data protection lever in a B2B stack.
Data Categories
What data does HubSpot process?
In typical use, the following data categories arise. Which ones are relevant for you depends on your setup and scope of use.
- Full contact and lead records
- Sales pipeline data (opportunities, deal stages)
- Email correspondence with customers and prospects
- Notes, tags and custom properties
- Activity history (calls, meetings, tasks)
Data Subjects
Who is affected by the processing?
Under Art. 30 GDPR, you must document the categories of data subjects per processing activity. In typical use, these include:
- All contacts, leads and customers
- Employees with CRM access
Concrete Impact
What does this mean in practice?
Your entire CRM (all contacts, all deals, all email correspondence) is stored with a provider under US law. This is the single largest data protection lever in a B2B stack.
Note: This is a risk description, not a specific incident. Whether access occurred in your case depends on many factors. What can be documented: the risk must be named in your TIA and mitigated with additional measures.
meetergo Recommendation
GDPR-compliant booking layer on top of HubSpot
Keep HubSpot as your CRM — replace the booking and form touchpoints with meetergo. Lead data flows GDPR-compliantly from Frankfurt into HubSpot via native sync. No rip-and-replace required.
Note: Provider is listed in the EU-US Data Privacy Framework. Transfer is covered under GDPR, but the CLOUD Act remains in effect.
Native HubSpot bidirectional sync: contacts, deals and activities sync automatically.
Time-to-Value: Integration in 1 business day
GDPR-compliant providers
EU alternatives to HubSpot
Providers based in the EU or EEA. No third-country transfer, simpler DPA situation, TIA generally not required. meetergo fully covers the core workflow.
meetergo
🇩🇪RecommendedLite-CRM mit Kontakten, Notizen und Pipeline, direkt mit Buchungen verknüpft.
Switch in ~14 days
1CRM
🇩🇪All-in-one CRM with sales, projects, invoicing, hosted in Germany.
Aplimedia
🇪🇸Develops SECRE, an ERP and management software solution.
Atlas Corporation
🇳🇱Independent IT orchestration and systems architecture for SMEs.
Atomic CRM
🇫🇷Open-source developer-first toolkit for building customized CRM solutions.
Avo
🇷🇴Platform for building self-hosted internal software and business tools.
Migration Plan
How to migrate away from HubSpot
The following steps are the typical path for this tool category. Order and time required depend on your specific setup.
- 1
Native export from the existing system (CSV / API)
- 2
Map custom properties to the EU alternative
- 3
Rebuild pipeline stages and workflows
- 4
Test account with 100 records before full migration
- 5
Run both systems in parallel during the transition (1–2 weeks)
We help with migration planning at no cost: 30 minutes with a data protection specialist to prioritise and define a migration sprint. Book appointment
Frequently Asked Questions
HubSpot & Privacy: FAQ
Is HubSpot GDPR-compliant?
Is HubSpot GDPR-compliant?
Who is the contractual partner for HubSpot?
Who is the contractual partner for HubSpot?
What EU alternatives are there to HubSpot?
What EU alternatives are there to HubSpot?
Where is HubSpot data stored?
Where is HubSpot data stored?
What does the CLOUD Act mean for HubSpot users?
What does the CLOUD Act mean for HubSpot users?
Do I need a TIA for HubSpot?
Do I need a TIA for HubSpot?
How much effort is involved in switching away from HubSpot?
How much effort is involved in switching away from HubSpot?
Welche HubSpot-Funktionen kann meetergo ersetzen?
Welche HubSpot-Funktionen kann meetergo ersetzen?
Next Step
Which tools are running on your website?
60 seconds, no login: the Sovereignty Scan shows all detected vendors with jurisdiction, risk, and matching EU alternatives.
Note
Risiko-Indikator, keine Rechtsberatung.
Der Sovereignty Scan wertet öffentlich erreichbare Signale aus (HTML der Startseite und Rechtsseiten, DNS-, MX-, SPF- und ASN-Daten) und vergleicht sie mit unserer Datenbank von ca. 3.000 Anbietern. Die Zuordnung von Tool zu Eigentümer und Jurisdiktion basiert auf öffentlichen Quellen (Impressum, Datenschutzerklärung, Wappalyzer, RIPE/ARIN-Registrierungen) und ist als Erstindikation zum Stichtag der Auswertung gedacht, nicht als rechtsverbindliche Bewertung.
Die Note A–E ist ein Risiko-Indikator, kein DSGVO-Konformitätsurteil. Für eine konkrete DSGVO-Bewertung, insbesondere für Auftragsverarbeitungsverträge (AVV/DPA), Standardvertragsklauseln (SCC) und Transfer Impact Assessments (TIA), wenden Sie sich bitte an Ihren Datenschutzbeauftragten oder eine externe Rechtsberatung. meetergo trifft keine Aussage darüber, ob ein konkreter Anbieter in einem konkreten Anwendungsfall DSGVO-konform eingesetzt werden kann.
Korrektur & Stellungnahme: Wenn Sie Domain-Inhaber, Datenschutzbeauftragter oder Pressestelle der bewerteten Domain sind und die hier gezeigten Signale nicht Ihrer aktuellen Tool-Konfiguration entsprechen, nehmen wir Korrekturen auf und passen die Anzeige nach Prüfung umgehend an.