Sovereignty Scan/Vendors/Yotpo Loyalty & Referrals
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CRM

Yotpo Loyalty & Referrals : Datenschutz, & EU Alternatives

Yotpo Loyalty & Referrals is located outside the EU. An adequacy decision must be verified; otherwise SCCs and a TIA are required.

🌍SonstigeUS-Jurisdiktion

Last checked:

Is Yotpo Loyalty & Referrals GDPR compliant?

Yotpo Loyalty & Referrals is located outside the EU. An adequacy decision must be verified; otherwise SCCs and a TIA are required.

Vendor Profile

Who is the contractual partner?

Jurisdiction
Sonstige
Hosting
AWS US (Northern Virginia)
Owner
Yotpo Ltd.🇮🇱

Contract & Subprocessor Chain

  1. 1.Yotpo Ltd. (IL, Tel Aviv)
  2. 2.Amazon Web Services, Inc. (US Northern Virginia, Hosting)

Even if the main provider is based in the EU, a US subprocessor in this chain can trigger a third-country transfer. This is the core pitfall of .

Data Categories

What data does Yotpo Loyalty & Referrals process?

In typical use, the following data categories arise. Which ones are relevant for you depends on your setup and scope of use.

  • Full contact and lead records
  • Sales pipeline data (opportunities, deal stages)
  • Email correspondence with customers and prospects
  • Notes, tags and custom properties
  • Activity history (calls, meetings, tasks)

Data Subjects

Who is affected by the processing?

Under Art. 30 GDPR, you must document the categories of data subjects per processing activity. In typical use, these include:

  • All contacts, leads and customers
  • Employees with CRM access

Concrete Impact

What does this mean in practice?

Your entire CRM (all contacts, all deals, all email correspondence) is stored with a provider under US law. This is the single largest data protection lever in a B2B stack.

Note: This is a risk description, not a specific incident. Whether access occurred in your case depends on many factors. What can be documented: the risk must be named in your TIA and mitigated with additional measures.

meetergo Recommendation

Loyalty-Programm auf EU-Anbieter prüfen

Yotpo Loyalty verarbeitet Kundenbindungsdaten auf AWS US (CLOUD Act). EU-Alternativen: LoyaltyLion (UK, prüfen), Smile.io (CA, PIPEDA) oder eigene Implementierung auf EU-Infrastruktur.

Migration Plan

How to migrate away from Yotpo Loyalty & Referrals

The following steps are the typical path for this tool category. Order and time required depend on your specific setup.

  1. 1

    Native export from the existing system (CSV / API)

  2. 2

    Map custom properties to the EU alternative

  3. 3

    Rebuild pipeline stages and workflows

  4. 4

    Test account with 100 records before full migration

  5. 5

    Run both systems in parallel during the transition (1–2 weeks)

We help with migration planning at no cost: 30 minutes with a data protection specialist to prioritise and define a migration sprint. Book appointment

Frequently Asked Questions

Yotpo Loyalty & Referrals & Privacy: FAQ

Is Yotpo Loyalty & Referrals GDPR-compliant?

Yotpo Loyalty & Referrals can be used in a GDPR-compliant way if a valid DPA is in place, Standard Contractual Clauses (SCCs) are signed, and a Transfer Impact Assessment (TIA) has been conducted. However, the provider is headquartered in the US (Yotpo Ltd.), so the CLOUD Act and FISA 702 continue to apply. This is true even when data is stored in an EU data centre. For sensitive data or strict oversight (public authorities, healthcare, large corporates), switching to an EU provider is often preferred.

Who is the contractual partner for Yotpo Loyalty & Referrals?

The contract chain includes: Yotpo Ltd. (IL, Tel Aviv) · Amazon Web Services, Inc. (US Northern Virginia, Hosting). The legal parent entity is decisive for data protection. Even if an EU subsidiary signs the DPA, a US subprocessor in the chain can trigger third-country transfer obligations.

What EU alternatives are there to Yotpo Loyalty & Referrals?

There are several GDPR-compliant EU alternatives. They are listed under "EU Alternatives" on this page. The selection is tailored to the feature set of Yotpo Loyalty & Referrals (Loyalty- & Empfehlungsprogramm). meetergo covers the core workflow and can fully replace Yotpo Loyalty & Referrals in many cases.

Where is Yotpo Loyalty & Referrals data stored?

According to provider information: AWS US (Northern Virginia). Note: even an EU data centre does not protect against the CLOUD Act when the parent company is in the US. This is the core finding of the Schrems II decision.

What does the CLOUD Act mean for Yotpo Loyalty & Referrals users?

The US CLOUD Act (Clarifying Lawful Overseas Use of Data Act, 2018) allows US authorities to request data from US companies regardless of the physical storage location. If Yotpo Ltd. is subject to the CLOUD Act, US law enforcement could theoretically access Yotpo Loyalty & Referrals data stored in Frankfurt without involving EU authorities. The EDPB Recommendations 01/2020 therefore require additional safeguards or a switch to an EU provider.

Do I need a TIA for Yotpo Loyalty & Referrals?

Yes, in most cases. Since Schrems II (July 2020), a Transfer Impact Assessment is mandatory for US providers when personal data is transferred. The TIA documents US law, practical risks (NSA access, subpoenas) and additional measures (encryption, pseudonymisation). Only a valid TIA makes the use of Yotpo Loyalty & Referrals legally defensible.

How much effort is involved in switching away from Yotpo Loyalty & Referrals?

Migration effort depends on your specific setup: typically between a few business days (booking, forms) and several weeks (CRM, hosting). The roadmap below shows the typical order.

Next Step

Which tools are running on your website?

60 seconds, no login: the Sovereignty Scan shows all detected vendors with jurisdiction, risk, and matching EU alternatives.

Note

Hinweis

Risiko-Indikator, keine Rechtsberatung.

Der Sovereignty Scan wertet öffentlich erreichbare Signale aus (HTML der Startseite und Rechtsseiten, DNS-, MX-, SPF- und ASN-Daten) und vergleicht sie mit unserer Datenbank von ca. 3.000 Anbietern. Die Zuordnung von Tool zu Eigentümer und Jurisdiktion basiert auf öffentlichen Quellen (Impressum, Datenschutzerklärung, Wappalyzer, RIPE/ARIN-Registrierungen) und ist als Erstindikation zum Stichtag der Auswertung gedacht, nicht als rechtsverbindliche Bewertung.

Die Note A–E ist ein Risiko-Indikator, kein DSGVO-Konformitätsurteil. Für eine konkrete DSGVO-Bewertung, insbesondere für Auftragsverarbeitungsverträge (AVV/DPA), Standardvertragsklauseln (SCC) und Transfer Impact Assessments (TIA), wenden Sie sich bitte an Ihren Datenschutzbeauftragten oder eine externe Rechtsberatung. meetergo trifft keine Aussage darüber, ob ein konkreter Anbieter in einem konkreten Anwendungsfall DSGVO-konform eingesetzt werden kann.

Korrektur & Stellungnahme: Wenn Sie Domain-Inhaber, Datenschutzbeauftragter oder Pressestelle der bewerteten Domain sind und die hier gezeigten Signale nicht Ihrer aktuellen Tool-Konfiguration entsprechen, nehmen wir Korrekturen auf und passen die Anzeige nach Prüfung umgehend an.